Lilien, Gary L. <br/><br/>
Marketing models / 
Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy. 
 - eastern economy ed. 
 - New Delhi :  Prentice-hall of india,  c 1999. 
 - xv, 803 p. :   ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>337  337 
<br/><br/><label>ISBN: </label>81-203-1475-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 / L627m