Issues in Mass Communication : the basic concepts / edited by J.S. Yadava and Pradeep Mathur. - New Delhi : Kanishka Publications, 2008. - Vols. ; ill. ; 25 cm. Includes index. V. 1-- ; 314 314 ISBN: 978-81-7391-224-6 (set) 978-81-7391-249-1(v-1) Subjects--Topical Terms: Mass Communication.Mass media.Journalism Dewey Class. No.: 302.23 / I1