Bernhardt, Kenneth L., <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt and Thomas C. Kinnear. 
 - Rev. ed. 
 - Texas :  Business Publications,  c 1981. 
 - xix, 732 p. :  ill. ;  24 cm. 
<br/><br/>392  392 
<br/><br/><label>ISBN: </label>0 256 024 19 7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Decision making--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 / B457c