Holloway, Robert J. The environment of marketing behavior : selections from the literature / Robert J. Holloway and Robert S. Hancock. - 2d ed. - New York : John Wiley and sons, c 1969. - x, 442 p. : ill. ; 26 cm. - The Wiley marketing series. . 340 340 ISBN: 471 407143 Subjects--Topical Terms: Marketing.Consumer behavior. Dewey Class. No.: 658.8 / H741e