Amarchand, D.  <br/><br/>
An introduction to marketing  / 
D.  Amarchand and B. Varadharajan. 
 - New Delhi :   Vikas,  c 1979. 
 - xi, 298 p. :  ill. ;  20 cm. 
<br/><br/>Bibliography : p. (297-298). 
<br/><br/>340  340 
<br/><br/><label>ISBN: </label>0 7069 0907 0  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.8 / D1i