Xavier, M. J. Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. - New Delhi : Response Books, c 1999. - 359 p. : ill. ; 22 cm. - Response books. . Includes Index. Includes bibliographical references. 314 314 ISBN: 0-7619-9321-5 0761993223 8170367867 8170367875 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.802 / X19s