Xavier, M. J.

Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. - New Delhi : Response Books, c 1999. - 359 p. : ill. ; 22 cm. - Response books. .

Includes Index.

Includes bibliographical references.

314 314

0-7619-9321-5 0761993223 8170367867 8170367875


Marketing.

658.802 / X19s