Oxenfeldt, Alfred R. <br/><br/>
Executive action in marketing / 
Alfred R. Oxenfeldt. 
 - California :  Wadsworth Pub. Co.,  c 1966. 
 - x, 817 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>340  340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 / O231e