Hepner, Harry Walker. <br/><br/>
Modern advertising :  practices and principles. / 
Harry Walker Hepner. 
 - 3rd ed. 
 - New York :  McGraw-Hill,  c 1956. 
 - x, 740 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>333  333 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 / H411m