Stanton, Wiliam J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton and Charles Futrell. 
 - New York :  McGraw-Hill,  c 1987. 
 - 666 p. :  ill. ;  25 cm. 
<br/><br/>326  326 
<br/><br/><label>ISBN: </label>0-07-100304-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 / S29f