Marketing and social issues : an action reader / edited by John R. Wish and Stephen H. Gamble. - New York : John Wiley, c 1971. - xi, 382 p. : ill. ; 22 cm. - The wiley marketing series . Includes index. 338 338 ISBN: 0-471-95625-2 0-471-95625-2 Subjects--Topical Terms: MarketingSocial conditions. Dewey Class. No.: 658.8 / W757m