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Promotional decisions using mathematical models / Patrick J. Robinson

By: Robinson , Patrick J.
Material type: materialTypeLabelBookPublisher: Boston : Allyn and Bacon, c 1967Description: xvi, 330 p. : ill. ; 23 cm.Subject(s): Advertising. Public relationsDDC classification: 510.83 / R273p
Production Credits: 320
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510.83 / R273p (Browse shelf) Available 60997

Includes Index.

320

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Last Updated on June 15, 2020
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