Basic marketing : a managerial approach / E. Jerome McCarthy.
By: McCarthy, E. Jerome
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Material type: 
BookPublisher: Illinois : Rochard D. Irwin, c 1963Description: xiii, 770 p. : ill. ; 23 cm.Subject(s): Marketing | Marketing managementDDC classification: 658.8 / M123b
Production Credits: 319
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Sufia Kamal National Public Libraries General Stacks | Non-fiction | 658.8 / M123b (Browse shelf) | Available | 36170 | |
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Sufia Kamal National Public Libraries General Stacks | Non-fiction | 658.8 / M123b (Browse shelf) | Available | 36172 |
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| 658.8 / L71t The electronic financial markets of the future : | 658.8 / L71t The electronic financial markets of the future : | 658.8 / M11 Marketing strategy : | 658.8 / M123b Basic marketing : | 658.8 / M123b Basic marketing : | 658.8 / M91m Marketing management : | 658.8 / M91m Marketing Management : |
Includes index.
319
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