Modern marketing management / (Record no. 44117)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190802225227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190119b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7319-316-9 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OSt |
| Language of cataloging | eng |
| Transcribing agency | OSt |
| Modifying agency | OSt |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / G747m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Govindarajan, M. |
| 9 (RLIN) | 88339 |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing management / |
| Statement of responsibility, etc. | M. Govindarajan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Narosa Pub. House, |
| Date of publication, distribution, etc. | c 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 349 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography : p. 348-349 |
| 508 ## - Data Entry Operator's ID | |
| Data Entry Operator's ID | 313 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 88340 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Management. |
| 9 (RLIN) | 88341 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 9 (RLIN) | 88342 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | | | Non-fiction | Sufia Kamal National Public Libraries | Sufia Kamal National Public Libraries | General Stacks | 2019-02-14 | Purchased | 658.8 / G747m | 136632 | 2019-02-14 | C-2 | 2019-02-14 | Books |