Melcher, Daniel.
Printing and promotion handbook : Daniel Melcher and Nancy Larrick. How to plan, produce, and use printing, advertising, and direct mail / - 3rd ed. - New York : McGraw-Hill, c 1966. - 451 p. : ill. ; 24 cm.
310 310
Advertising layout and typography.
Printing and promotion.
655.02 / M482p
Printing and promotion handbook : Daniel Melcher and Nancy Larrick. How to plan, produce, and use printing, advertising, and direct mail / - 3rd ed. - New York : McGraw-Hill, c 1966. - 451 p. : ill. ; 24 cm.
310 310
Advertising layout and typography.
Printing and promotion.
655.02 / M482p