Dirksen, Charles J.
Advertising principles and problems / Charles J. Dirksen and Arthur Kroeger. - 3rd ed. - Illinois : Richard D. Irwin, c 1968. - xvi, 804 p. : ill. ; 23 cm.
Includes Index.
330 330
Advertising problems.
Advertising principles.
659.1 / D653a
Advertising principles and problems / Charles J. Dirksen and Arthur Kroeger. - 3rd ed. - Illinois : Richard D. Irwin, c 1968. - xvi, 804 p. : ill. ; 23 cm.
Includes Index.
330 330
Advertising problems.
Advertising principles.
659.1 / D653a