Bernhardt, Kenneth L.,
Cases in marketing management / Kenneth L. Bernhardt and Thomas C. Kinnear. - Rev. ed. - Texas : Business Publications, c 1981. - xix, 732 p. : ill. ; 24 cm.
392 392
0 256 024 19 7
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
658.8 / B457c
Cases in marketing management / Kenneth L. Bernhardt and Thomas C. Kinnear. - Rev. ed. - Texas : Business Publications, c 1981. - xix, 732 p. : ill. ; 24 cm.
392 392
0 256 024 19 7
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
658.8 / B457c