Xavier, M. J.
Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. - New Delhi : Response Books, c 1999. - 359 p. : ill. ; 22 cm. - Response books. .
Includes Index.
Includes bibliographical references.
314 314
0-7619-9321-5 0761993223 8170367867 8170367875
Marketing.
658.802 / X19s
Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. - New Delhi : Response Books, c 1999. - 359 p. : ill. ; 22 cm. - Response books. .
Includes Index.
Includes bibliographical references.
314 314
0-7619-9321-5 0761993223 8170367867 8170367875
Marketing.
658.802 / X19s