Hepner, Harry Walker.
Modern advertising : practices and principles. / Harry Walker Hepner. - 3rd ed. - New York : McGraw-Hill, c 1956. - x, 740 p. : ill. ; 24 cm.
Includes index.
333 333
Advertising.
659.1 / H411m
Modern advertising : practices and principles. / Harry Walker Hepner. - 3rd ed. - New York : McGraw-Hill, c 1956. - x, 740 p. : ill. ; 24 cm.
Includes index.
333 333
Advertising.
659.1 / H411m